I’ll jump straight to the question – do fairness cream ads bother you? You know the ones where the girl is dark and depressed due to a variety of reasons – she’s unemployed, or she’s being rejected by prospective grooms or she’s just having body image issues. And then, suddenly a well-meaning friend goes up to her and says, “Why don’t you try xyz fairness cream?”
Yeah, why don’t you? Why don’t you just go ahead and join the thousands out there to show your support to the burgeoning fairness cream industry? After all, let’s face it, you are kind of a loser with that complexion. Just apply a little of that magic cream, and voila!! You’ll be transformed!! Just like that!! You’ll immediately get a new wardrobe in multiple shades of pink, your hair will be perfect, you’ll have company head hunters and cool single guys all running after you and you’ll end up on a billboard/magazine cover. So what’s not to like??
Plenty. I can’t get the logic that only fair complexioned people can get jobs and get married. I mean does fairness automatically give you some kind of compatibility factor? Or does it indicate some skill left unsaid on your resume? Seriously, what is it?
Image Courtesy: makeupandbeauty
There’s this nauseating ad about a girl who has a crush on a guy who doesn’t give a paisa about her. Then she goes and puts on some cream which gives her a new style and great hair and all that, and now that MCP comes fawning over her. And she is flattered that her complexion got her noticed!!
There’s this even more infuriating ad which prompted me to write this post in the first place. This girl (who could already give Snow White a complex) is thinking about a guy and she actually says, “Maybe he’ll notice me if I get rid of my dark complexion”. And you really want such a shallow dude? Aaaargghhhh!!!!!!
Everyone knows what the standard Indian matrimonial ad says. Maybe now they’ll also mention – “Bride should be at least a level 2 on the fairness meter, as seen on fairness cream packs”. Then it’ll be easy to grade all prospective brides based on this wonderful meter. Ugh!
God, this is disgusting. But the fact is that all the major cosmetic brands are coming up with their own versions of fairness creams, the nomenclature varying – whitening, pure white, natural white, light, white perfect – white, white, white!! That’s when I wonder if no one else is getting offended and annoyed by these ads. It’s a simple matter of genetics. Your skin color is inherited just like the color of your hair and your eyes. Sigh!
Image Courtesy: hubpages
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